LightScribe Direct Disc Labeling is a new technology that offers consumers and businesses a simple, no-hassle way to burn professional, silkscreen-quality labels on their DVDs. LightScribe technology makes it easy to label these DVDs with text and graphics. Burn your data, then flip over the disc and burn your custom label using your LightScribe-enabled DVD/CD drive. You are free to combine text and graphics in simple or complex labels that reflect one's personality and attitude.