Lexar Media is a leading designer, marketer and licensor of removable flash-based digital media and card reader products used primarily in digital photography and other hand-held consumer devices. These products are supplied in all of the industry's most popular formats including CompactFlash, Smart Media, Memory Stick, MMC and SD. Lexar Media also provides ATA controller solutions for industrial and OEM applications and its innovative intellectual property is licensed by some of the world's most respected companies.