Even with the many new flash media standards on the market today, CF continues to be a mainstream medium, especially in the high end digital photography market. ATP has seen this continued need and has pushed the older standard's performance level to those of today's standards. As the quality and picture of digital images increases, so does the file size. Therefore, to maintain the fast rate of shooting required, faster cameras along with faster memory is needed. This is where ATP CF cards shine as they are up to 60x in transfer speed. The need for greater capacity has also been met with ATP CF capacities up to 2GB, so not only are ATP cards convenient in that you're not waiting between shots, but also in that you have the same picture capacity you're accustomed to.