This PureAV HDMI to HDMI cable delivers the highest quality digital audio and high-definition video, using silver-plated conductors, quad-shielding, and precision-formulated dielectric material. It gives you the best high-frequency response for optimal resolution. The Pure AV HDMI to HDMI cable isolates from outside noise for superior clarity, and maintains stronger signals that yield superior sonic and video accuracy. It reduces cross talk and interference, with its impedance-matched, twisted-pair construction. This cable protects against wire damage for consistently high-quality audio and video. The Pure AV HDMI to HDMI cable maintains its integrity, even when bent, thanks to its abrasion-resistant, flexible PVC jacket. Installation is easy with the non-slip rubber grip and integrated color-coding.